Objective: Bring to life the Tacori Pop Up at The Grove for Holiday 2018
Strategy: We used a multi-pronged communications approach, securing a combination of paid media, organic press, and social activity for Tacori surrounding the pop up. We also wanted to create on-site moments in order to make sure we secured in person excitement and engagement as well as lasting value through press and influencer impressions.
Tactics: Wetherly supported Tacori in planning, production, influencer outreach and advertising for the Pop-Up at the Grove. As a direct result, influencer engagement ensued, and with the added value of paid regional digital buys and strategic talent attendees, impressions garnered over 40 million. Wetherly secured a custom Love, Los Angeles mural done by Kasey Jones, Ink in order to drive social media as well as securing stylist Brad Goreski to attend to produce organic content.. The regional press on the pop up lead to long term press with a profile in Forbes on the brand and their strategy ahead.