JOES JEANS X SAM EDELMAN
Objective: Generate brand awareness on Sam Edelman’s new denim launch while creating sales of the product on Nordstrom.com.
Strategy: Wetherly sought to maximize exposure of the new Sam Edelman denim line by using on-brand and top tier influencers to push the launch through their Instagram. Wetherly hand-picked influencers with high followings and have converted many sales with Nordstrom in the past in order to meets objectives.
Tactics: Wetherly chose four influencers that have converted sales well for Nordstrom in the past. These influencers include HelloFashion, Pink Peonies, Southern Curls & Pearls and Styled Snapshots. Wetherly tasked each influencer to create content surrounding a pair of Sam Edelman denim and use RewardStyle’s LinktoKnow.It to post their content on Instagram.
Results: 17,873 clicks to Nordstrom and 724 sales with a conversion rate of 4.05%. The brand received over 2M impressions from the posts.