Emrata LA Event
Objective: Create a cool VIP event to celebrate The Kooples x Emrata capsule collection and generate buzz on the west coast during the holiday season, following the initial collection drop.
Strategy: Wetherly was tasked with managing VIP and influencer wrangling, aiding in guest list outreach, and providing on-site PR support and production. Our team worked in tandem with The Kooples to create a fluid event with a reputable crowd that would draw attention and create a new “moment” for the collaboration.
Tactics: Wetherly helped confirm interesting influencers with creative social platforms along with key VIPs and west coast-based editors, and provided dressing and transportation to further incentivize. We also worked with The Kooples to create a social post-enticing atmosphere that was both festive and intimate.