Wetherly

PR, Marketing and Influencer Relations

DR.LANCER

Objective: Continue to elevate Lancer Skincare by ensuring both the brand and Dr. Lancer are synonymous with celebrities and awards season, especially in regards to Dr. Lancer’s Hollywood Beauty Award win.

Strategy: Streamlined outreach to ensure media coverage is top tier along with thoughtful pitch angle curation that puts Dr. Lancer at the forefront of skincare + dermatology topics.

Tactics: Wetherly worked to target key outlets, including print, digital and broadcast, on a national and regional level to best support the practice; also crafted a tailored list of celebrities and influencers to invite into the clinic for a complimentary treatment.

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