Wetherly

PR, Marketing and Influencer Relations

3x1 PINSTRIPE

Stripe Capsule

Objective:  Position the brand’s spring 2017 novelty stripe styles as a fashion must-have.

Strategy: Wetherly worked to establish 3x1’s stripe capsule as the buzzed-about range for the spring season amongst editors, social influencers, and VIPs.

Tactics: Our team secured a select run of the stripe capsule on both coasts. Through gifting to a very tight target list as well as having a nice amount of samples on hand for styling lends and press requests, we actively pushed the pieces as unique new offerings and a top-selling range for the spring season.

ALL RIGHTS RESERVED WETHERLY 2018