Wetherly

PR, Marketing and Influencer Relations

ALISON LOU

Alison Lou NYFW Presentation

Objective:  Wetherly executed the New York Fashion Week Presentation for fine jewelry designer, Alison Lou celebrating her upcoming collaboration of jewelry with branded play company, Hasbro for Holiday 2016.

Strategy: Wetherly secured all sponsors in addition to managing all front-of-house activities including: invitation distribution, RSVP management, day-of guest and press check-in and event staffing.

Tactics: Wetherly secured all pre-show and post-show press which included designer features in The Wall Street Journal and New York Magazine’s “The Cut” in addition to inclusion on major online outlets including, Fashionista, Harper’s Bazaar, JustJared, People, InStyle, among others resulting in over 580 million impression as of September 2016.

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