ALTEC LANSING X NICK JONAS
Altec Lansing x Nick Jonas Collaboration Launch Event
Objective: Wetherly was tasked with launching leading audio brand Altec Lansing’s collaboration with Nick Jonas; ultimately generating buzz around both the brand and product through traditional press coverage as well as social media.
Strategy: Wetherly worked to secure target VIPs, key influencers, bloggers and press to attend the launch event where to collaboration product was displayed to create excitement in anticipation of the product being in stores. Wetherly secured relevant trade, national, regional, entertainment, tech, and online outlets to cover the launch party, including exclusive interviews between Nick Jonas and various press and bloggers.
Tactics: Wetherly developed and executed a comprehensive press strategy that covered the launch party news. In addition, Wetherly secured VIPs, bloggers, influencers and target press to attend the event. Outlets such as Elle.com, InStyle.com, License! Global, People.com, TeenVogue.com, and Us Weekly wrote about the Altec Lansing x Nick Jonas collaboration; the event garnered over 330 million impressions.