Guest Bartender Program
Objective: Seasonally, BaubleBar introduces a top fashion tastemaker (“Guest Bartender”) who hand picks a 12-15 piece collection of jewelry to be sold on BaubleBar.com. Every Guest Bartender aims to open a new customer base and subscription list for BaubleBar.
Strategy: Secure print and online press prior to collection launch as well as once the collection has gone live on BaubleBar.com.
Tactics: BaubleBar supports each collection through their marketing channels including featured homepage placement, dedicated emails, social and bloggers network support, and robust PR and press coverage. BaubleBar customizes all specifics of the content format and styling so that the collection feels organic and authentic to each Bartender. With all participants in the program, BaubleBar works around each partner’s needs to make sure they achieve their goals from this partnership. Through our outreach Wetherly garnered millions of media impressions for the program.
Past Guest Bartenders: The Coveteur, Harley Viera Newton, Ashley Madekwe, Blair Eadie, Courtney Kerr, Honestly WTF, Coco Rocha and Emma Roberts.