Wetherly

PR, Marketing and Influencer Relations

BLACKWOOD FOR MEN

Objective: Drive consumer awareness for the Blackwood For Men “Blackwood Friday” sale.

Strategy: Wetherly executed a micro-influencer campaign with six grooming influencers, showcasing Blackwood For Men products in a unique voice tailored to each of their channels and communicated the Blackwood For Men “Black Friday” sale, driving to the BlackwoodForMen.com website.

Results: 10 social media hits totaling to over 424, 900 social impressions and a diverse arsenal of male focused social content for re-purposing on Blackwood For Men’s social channels.

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