Support Kenneth Cole’s sneaker marketing campaign on a buzz level
Objective: Promote the brand’s seasonal Kam sneaker as the must-have shoe anytime, anywhere
Strategy / Tactics: Wetherly worked with Kenneth Cole to secure an ample assortment of the women’s sneaker in a variety of colors and sizes. Through gifting to an ongoing, targeted VIP list as well as seeding to stylists and publicists during key showroom appointments, we actively pushed the style as a wardrobe staple. Kendall Jenner has worn and been photographed wearing her Kam sneakers 12 times in the past 6 months, and has driven tremendous press support for the brand and specific style.