SOLID & STRIPED
Objective: Position Solid & Striped as the swimsuit brand for the hot seasonal months.
Strategy: Wetherly worked to establish Solid & Striped as the must-have, high fashion swimsuit brand amongst editors, influencers and VIPS.
Tactics: Our team secured thoughtful and buzz-worthy vacation, paparazzi and social placements through strategic widespread seeding. Product was funneled both directly to these targets as well as through their stylists and management, who would feed Wetherly updates regarding who might be taking a trip or in need of new swimwear.