Objective: Promote 100% Pure to media and reiterate that it is completely free of all harmful toxins, 100% PURE® is a healthy and pure line of nourishing personal care items made only with the highest quality ingredients. Position Founder Susie Wang, to media to drive product and expert placement and impressions
Strategy: Host short-lead editors and bloggers to preview hero products, newness for Spring, and meet the founder at desksides and Wetherly spring preview.
Tactics: Wetherly has secured 100% PURE’s natural, clean ethos products in long-lead, short-lead and digital media. Press highlighted key ingredients in the products and new launches along with valuable brand feature