Objective: Create fine jewelry and celebrity buzz in both digital and print publications to showcase the brand’s visibility and offerings.
Strategy: Elevate the Anita Ko brand by placing top-tier celebrities in Anita Ko such as Olivia Munn, Hailey Baldwin and Emily Blunt, etc. to create the brand as a must have to editors, VIP’s and influencers. In addition to celebrity seeding, Wetherly is the AOR where they pitch and secure placements in Vogue, Harper’s Bazaar amongst others.
Tactics: Secure digital and print editorials, paparazzi images, product placements and round-ups.
Results: Anita Ko has been featured in various top-tier print publications such as VOGUE, ELLE, Harper’s Bazaar as well WhoWhatWear.com, ELLE.com, Forbes.com, and Coveteur.com online.