Wetherly

PR, Marketing and Influencer Relations

ORLY

Objective: Drive media buzz surrounding the launch of the new collaboration between ORLY Nails and Laverne Cox - a limited edition six-piece collection.

Strategy: Coinciding the launch with the 2017 Emmy awards, Wetherly coordinated for Laverne Cox to showcase the new collection via her manicure on the red carpet and worked to secure press placements surrounding the look through short-lead outreach and media interviews.

Results: Wetherly secured 46 digital placements and 3 print placements on the launch of the  ORLY x Laverne Cox Celebrate Yourself Collection, garnering over 7 billion impressions.

ALL RIGHTS RESERVED WETHERLY 2018